Microsoft “PowerPoint” is like a loaded AK47: very dangerous in untrained hands! Yeah right !!…Actually, PowerPoint can be a marvelous and versatile weapon for an experienced communicator. But your ‘PowerPoint’ slides are NOT your presentation: YOU are your presentation. And all the whizzy visual technology inside PowerPoint is usually either ignored in favour of mindless and useless ‘bullet points’…
I would like you, if you will, to join me in a little mental game. Ready? OK. In your minds-eye imagine that you have recently accepted the job of Sales Director at a well known international company. After a few weeks of observation and inquiry inside the company, the following 4 facts are obvious. 1)…
There should be a law against most internal company conferences. No ..really there should! My name is Bob Etherington and I am a veteran of at least 100 such ‘do’ s in the past 40 years and nearly all of them should never have been allowed! Well..let me rephrase that, just a bit: the plenary…
(The above answer to my question, “Could you define the word Strategy?” came from one of Asia’s top public company CEOs…he wasn’t laughing. He told me I could tell this story but not his name The truth is most people in business haven’t got a clue what differentiates a ‘strategy’ from a ‘plan’…. or from…
When the Spanish Inquisition (as reimagined by Monty Python’s Flying Circus) wanted to torture their victims into confessing to heresy there was only one thing for it….the comfy chair! “Oh NO”, Screamed the victim, “NOT the comfy chair!”. In the modern selling profession despite all the courses, research, seminars and coaching over the past 40…