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SOSI Graduate Brochure Graduate 1

The marketing plan we produce for you will outline your strategy and tactics. We focus on a specific period of time (generally one to five years) and cover a mixture of marketing strategy and tactics, such as costs, goals, and key performance areas.

Some steps we take to piece together the fundamental essentials of a marketing plan.

Step 1: Know your business model

Step 2: Get to know your target market.

Step 3: Analyse competitors.

Step 4: Set your goals.

Step 5: Outline core communication strategies and tactics.

Step 6: Set a workable budget.

Step 7: Implementation.

Key actionable seven steps for success:

  • Step 1: Narrow your market focus.
  • Step 2: Position your business.
  • Step 3: Create education-based marketing materials.
  • Step 4: Be prepared to cold call.
  • Step 5: Earn media attention.
  • Step 6: Earn referrals.
  • Step 7: Monitor and measure quality