WEBSITE OPTIMISATION

Empowering Businesses in Website Development and Optimisation

In the digital age, a robust online presence is essential for business success. However, many businesses face challenges in understanding and managing their websites, often outsourcing these critical functions due to a lack of technical literacy. At the Society of Sales Innovation, we are dedicated to enabling and empowering our members to take control of their online presence. Our comprehensive programs in website development and optimisation aim to equip members with the knowledge, skills and competence needed to navigate the digital landscape effectively.

Our Approach

Learn to Build and Manage Websites

Our programs provide hands-on training in basic website development, teaching you the fundamentals of creating and managing your own website. We cover website architecture, design principles, and content management systems.

SEO Fundamentals

Understand the basics of Search Engine Optimisation (SEO) to enhance your website’s visibility on search engines. Learn how to optimise content, use keywords effectively, and implement SEO strategies to drive organic traffic.

Engage Effectively with Contractors

Equip yourself with the knowledge to engage with website development and SEO contractors more effectively. Understand the terminology, processes, and best practices, enabling you to make informed decisions and get the most value from your investments.

Cost Savings and Independence

By learning the technical aspects of website management, you have the potential to save costs by reducing reliance on external service providers. Gain the independence to make timely updates, improvements, and optimisations to your website.

Program Highlights

Website Development Basics

Covering the essentials of website creation, from domain registration to hosting and platform selection.

Content Management Systems (CMS)

Learn about popular CMS platforms, allowing you to efficiently manage your website’s content without extensive technical expertise.

SEO Essentials

Understanding the core principles of SEO, including keyword research, on-page and off-page optimisation, and analytics.

Effective Communication with Contractors

Develop the ability to communicate your requirements clearly with contractors, fostering better collaboration and achieving desired outcomes.

The Benefits of Empowerment

Cost Efficiency

Reduce outsourcing costs by handling basic website management tasks independently.

Timely Updates

Make timely updates to your website, keeping it relevant and in line with your business goals.

Confidence in Decision-Making

Feel confident in making informed decisions about your online presence, whether managing it yourself or working with external contractors.

Empower yourself with the skills and knowledge needed to take control of your online presence.

Join our membership program and embark on a journey towards a more digitally empowered and self-sufficient business. Let’s build and grow together!