Sales is the mouth piece of any business.  Non-sales people are naturally nervous about selling.  They do not want to be associated with stereotypical pushy salesmen.  Supposedly some people are naturally born to sell the rest of us must learn the skills…

The objectives of this workshop are to:

  1. Provide you with an understanding of the importance of approach in the sales process
  2. Develop your knowledge and selling skills

Your host Bob Etherington has been developing his reputation for sales success since the 1970’s in a career that has spanned many key global markets and several recessions. He has sold products and services from Houston to Tokyo and from Norway to Johannesburg. He was a Main Board Director of Reuters Transactions Services Ltd and since 2001 has run his own training company.

He now leads strategic sales programmes for all levels of the selling profession and is in demand as an inspiring and charismatic speaker at conferences everywhere. He is the author of several best-selling books on selling and negotiating.