We will support you to deliver advertising strategies that focus on scarce resources unconventional marketing tactics that produce you results for minimal investment.
Recommended core text is Jay Conrad Levinson 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing is inspired by guerrilla warfare, this form of irregular warfare generally relates to tactical strategies used by civilians fighting for their cause.
Various tactics are deployed such as ambushes, sabotage, raids and elements of surprise. Scarce resources guerrilla marketing will arm you with tools to attack your market to gain maximum leverage in your marketing efforts.
unorthodox marketing is unconventional marketing strategy, at times you will need high energy level underpinned by your innovation. Scarce resources guerrilla Marketing always expects the unexpected to capture your target audience to make the impression and social buzz that you will need to create brand awareness.
Scarce resource guerrilla marketing will plant more valuable seeds with prospective consumers at reduced costs rather than traditional forms of marketing that can be time consuming and costly.
We will support you to make your prospects remember you for you to gain leverage within your chosen market sector.